WVU SPORTS | Country Roads Trust Partners with Swilled Dog for Bourbon Series

By Ethan Bock —

Country Roads Trust, WVU’s NIL collective, is partnering with Swilled Dog for their newest bourbon series. The presale for the bourbon begins on Nov. 30 and can be found here.

Country Roads Trust will make a percentage of the sales and it will be available in 41 states.

Country Roads Trust debuted Trust Lager in August, their own beer partnership with Big Timber Brewing. 15% of all beer sales have gone to CRT.

Country Roads Trust was founded in January 2022, one of the country’s first NIL collectives at the NCAA Division-I level. CRT was created by Oliver Luck and Ken Kendrick, and currently has an advisory team highlighted by Jerry West, Pat White, Don Nehlen, Darryl Talley and other WVU greats.